Apple Inc.is expected to unveil a number of new products today, including a smaller iPhone and iPad Pro, as it hosts journalists and analysts at its Silicon Valley headquarters for a spring product launch event.
First, the new iPhone, which may be returning to its 4-inch model packed with all the guts featured in their iPhone 6s.
Apple's super-fast A9X processor runs the show, so you can expect impressively smooth media processing and gaming with the new 9.7-inch iPad Pro. Keep up with Apple's event below with live updates as they happen.
The A9 chip in the SE will allow it to turn on when a user says "hey Siri", and will enable Apple Pay, a way to use an iPhone to pay at certain credit card terminals. We're going to be in the audience to report all of the announcements as they happen.
Although the event was primarily created to showcase the new devices, Cook took some time at the beginning of it to address, at least in passing, the company's dispute with the Federal Bureau of Investigation, which has been dominating most discussion of Apple of late.
Apple is slashing the price of its Apple Watch smartwatch by $50 to $299.
"We need to decide as a nation how much power the government should have over our data and over our privacy", said Cook.
14 dead as Spanish bus carrying students crashes
Local reports said the injured, mostly aged between 22 and 29, were from the UK, Switzerland, Norway, Turkey, Ukraine and Spain. The bus was travelling on the AP-7 motorway near Tarragona when the crash happened at about 6am local time.
"We built the iPhone for you our customers and we know that it is a deeply personal device", said Cook. "We will not shrink from that responsibility", he said. Despite speculation that Apple is working on a self-driving vehicle or some new virtual-reality device, those are likely years away. Joswiak noted users will be able to update two 4K streams simultaneously with iMovie on the iPhone SE.
The iPhone SE will also have a 12-megapixel camera, which should be as good as the camera now in the iPhone 6S.
iPhone SE will be available in space grey, silver, gold and rose gold metallic finishes in 16GB and 64GB models, starting at £359.
Next interesting statistic was that about a third of new iPhone customers buy 4-inch devices.
Apple has made a bundle on its larger phones like the iPhone 6 and 6s, both of which have 4.7-inch screens, and the 6 Plus and 6s Plus, which have 5.5-inch screens.