Ms Gordon joked about the amount of plastic packaging wasted on the oranges, with Whole Foods replying to her tweet to confirm they have now been pulled from the display. While the store might've thought the items were convenient for customers, Gordon had a different take.

While another Twitter user posted: "While it looks like a waste to you and I, many senior citizens struggle to swallow an orange let alone peel one".

"@PlasticPollutes @worldofvegan Our mistake".

But now some people are pointing out that the pre-peeled fruit may actually be a good idea.

It is not the first time that Whole Foods products have come under fire.

Later Thursday, Whole Foods responded to Gordon and said they would be pulling the product.

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A single tweet with a photo of the whole oranges, devoid of their skin and placed in plastic packaging, went viral after the poster commented on the irony of removing their natural protective layer.

They tweeted at @awlilnatty and said, "Definitely our mistake".

However, it appears the photo was originally taken by vegan news and recipe source World of Vegan and shared by the Plastic Pollution Coalition on Wednesday.

"Many of our customers love the convenience that our cut produce offers", a Whole Foods representative told TI.

While the outrage over #Orangegate was visceral, it seems that people aren't too bothered about pre-packaged pineapples or bananas.

But some customers are pleading with the chain to keep the peeled oranges on the shelves. And how could we forget about asparagus water - the short lived experiment where Whole Foods attempted to sell $6 bottles of water with raw stalks of asparagus inside.