Horror movie "A Cure For Wellness" has tapped into the fake news phenomena in a less-than-conventional marketing campaign that saw it create and fund sites spreading untruths.
Entertainment studio Regency Enterprises hired a fake news creator to generate viral buzz for its new film A Cure for Wellness.
While fake news continues to wreak havoc on unsuspecting Americans looking to prove their beliefs are not just conspiracy theories, one movie has chose to cash in on the viral phenomenon.
The story, appearing on the online sites, runs under a headline that reads: "BOMBSHELL: Trump and Putin Spotted at Swiss Resort Prior to Election".
The film, which is about a mysterious Swiss facility that offers a bogus cure, has been promoted on five different fake news sites, according to the report.
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After online reactions to the stunt proved negative, Fox and Regency owned up to the promotion, though stopped short of apologising. The Gaga item was picked up by a right-wing Facebook group called "Boycott the National Football League", while another story claiming that Trump had banned vaccinations via executive order was debunked by fact-checking website Snopes last week (which didn't pick up the site's connection to A Cure For Wellness). As part of this campaign, a "fake" wellness site healthandwellness.co was created and we partnered with a fake news creator to publish fake news.
By "fake news", we mean made-up stories meant to shock and mislead readers into hitting "Share".
Check out what DeHaan had to say in the player above and below is exactly what we talked about followed by the trailer and synopsis.
The network of sites were given names implying they were trusted local news outlets: Sacramento Dispatch, Salt Lake City Guardian, Houston Leader, NY Morning Post, and Indianapolis Gazette. "And only when we know what ails us, can we hope to find a cure".
A Cure for Wellness opens Friday.
When it started to be widely reported that the sites were a hoax, they were all shut down and replaced with redirect links to the movie's official site.