Super UHD TV line for 2017 has three models ( SJ9500, SJ5800, and SJ8000) that revolves around Nano Cell LCD's, which guarantee more precise and reliable colors. The TVs also feature Active HDR with Dolby Vision supporting multiple HDR formats; LG's updated webOS smart-TV platform; and a super-slim design.

In its now customary pre-CES announcement about its next generation of LCD TVs, LG has revealed that its "Super UHD" flagship models will all feature new "Nano Cell" color technology - a technology which, if LG is to be believed, is capable of delivering better results (in some ways, anyway) than the Quantum Dot technology that's set to be at the heart of Samsung's 2017 TV strategy.

Nano Cell technology achieves such impressive results by absorbing surplus light wavelengths, enhancing the purity of the colors displayed on the screen. Ideal for large, high-resolution TVs, LG SUPER UHD TVs with Nano Cell technology deliver consistent colors at wider viewing angles with virtually no color difference for viewers seated directly in front of the screen, or for those watching from off-center angles.

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Active HDR with Dolby Vision functionality is also present in these TVs, allowing them to support a range of HDR technologies. LG Nano Cell technology dramatically reduces instances of color fading, image instability and other color degradation issues. LG is likewise promising some more sophisticated way to deal high dynamic range imagery regarding of its configuration. An HDR Effect heightens the quality of standard images. Viewers can instantly access their favorite content provider by pressing a single button on the remote, tapping into a wide variety of entertaining 4K programming. And with the enhanced Magic Zoom, viewers can enlarge and record any part of the screen they wish to see close up. 3D didn't exactly take off, and 4K, while nice, has been around for years and there's still not enough content for most users to really care. The SJ9500 is one of the thinnest LCDs out there, measuring just 6.9mm thick at its thinnest point - although that's a common trick for TV manufacturers, who concentrate all the image-processing hardware into a thicker area at the centre of the panel.

LG hasn't given us any details regarding price or release date just yet, but we'll be sure to head to the LG stand in Las Vegas to fill in the gaps. But it's certainly an interesting move by both LG and Technicolor.